高职市场营销专业学生职业核心能力培养研究

摘要

职业核心能力是高职教育的重要内容，本文从营销职业核心能力的定义出发，总结了高职市场营销专业学生的职业核心能力结构现状，并指出提升营销专业学生职业核心能力的几种有效途径。%Professional competence training is the core of vocational education .T his paper in-troduces the definition of professional core competence ,and points out some problems about marketing students'professional core competence ,and puts forward methods on how to en-hance their core professional competence .