PROBLEM TO BE SOLVED: To provide a market research support device, a market research support system, and a market research support program. SOLUTION: A user who has obtained a privilege by a mobile sales vehicle C operated by a seller reads a two-dimensional bar code Q1 by a wireless terminal device 20 and sends a notification mail to an e-mail address indicated by the two-dimensional bar code Q1. .. The market research support device 30 sends a reply e-mail containing a questionnaire to the user from the user's e-mail address in the notification e-mail to the user's e-mail address. When the market research support device 30 receives the notification email, the email address of the user of the notification email is stored in the customer database, and when the response to the questionnaire is received by the reply email, the response to the questionnaire is sent to the user's email address. It is associated and used as the first level customer information, and when the questionnaire is unanswered, the user's email address is stored as the second level customer information in the customer database. [Selection diagram] Fig. 1
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