发展文化产业视域中的石家庄市文化品牌建设研究

摘要

For Shijiazhuang,creating city cultural brand is a key to developing cultural industries.Yanzhao culture and Xibaipo revolutionary culture are the most well-known and the most representative in Shijiazhuang culture resources.So,creating Shijiazhuang cultural brand should be researching and disseminating Yanzhao culture and Xibaipo revolutionary culture.In the process,Shijiazhuang should create a felicitous cultural slogan,and should combine promoting the cultural brand with building city public utilities.%对于石家庄市来说,打造城市文化品牌是发展文化产业的当务之急。打造城市文化品牌必须从现有文化资源出发,在石家庄市现有文化资源中,燕赵文化与西柏坡红色文化最具代表性。所以,石家庄的城市文化品牌建设过程就应该是提炼、挖掘燕赵文化与西柏坡红色文化内涵的过程。在这个过程中,首先需要提炼出一个贴切而又简明的城市文化口号,其次需要将城市公共设施建设与城市文化品牌宣传有机结合起来。