基于主成分因子分析的中国鞋业竞争力分析

摘要

Based on the dual property of volume and value of footwear,the six indexes,volume and value of Chinese footwear exports,imports and domestic consumption,were included in the analysis,which enriched the scope of footwear competitiveness analysis.The model of Chinese footwear comprehensive international market share was then acquired through principal component analysis with the software of SPSS 19.0,and the Chinese footwear competitiveness was then analyzed.The results showed the index of Chinese footwear competitiveness was growing up year by year,but the growth rate showed a trend of slow down.The further improvement of Chinese footwear competitiveness faces some challenges.The key to improve the competitiveness is to innovate,enhance the design level,optimize the structure of exports and fully meet the demand of domestic market.%基于鞋的数量与金额双重属性,以及鞋在全球贸易中出口、进口、本国消费等贸易流向特性,创新性地将中国鞋业出口、进口以及国内消费三个维度分别对应的数量与金额共6项指标,全面纳入综合国际市场占有率分析框架,拓展了鞋业竞争力分析范围.利用SPSS 19.0软件进行主成分因子分析方法分析,得到了中国鞋业国际竞争力的模型.利用此模型,对中国鞋业近年来国际竞争力进行了分析.结果发现,中国鞋业的国际竞争力指数整体逐年上升,但增速呈回落趋势,2015年甚至开始下降,中国鞋业国际竞争力持续提升面临一定的挑战.提高中国鞋业国际竞争力的关键在于创新驱动,提高创新设计水平,优化产品出口结构,充分满足本国市场消费需求等方面.