Cultural consumption refers to the possession, appreciation, enjoyment and use of spiritual and cultural products and services. With its traditional culture, the Horsetail embroidery of Shui nationality, as artificial products, gives people pleasure and enjoyment from the perspective of aesthetics and also flexibly used in Shui's daily life, promoting the cultural consumption behavior of their spirit intention. After horsetail embroi- dery, as one of types of cultural consumption, was classified into Intangible Cultural Heritage. However, its permanent and balanced steady is rel- ative while its change is absolute in a more open society. At present, it is experiencing the change of consumption functions and diversified forms and exists and develops with the cultural consumption needs of people' s daily life while providing exquisite products. And in practice, it has be- come the tradition of the current culture.%文化消费是指对精神文化类产品及精神文化性劳务的占有、欣赏、享受和使用等。水族马尾绣,作为人工制品它所负载着的水族传统文化从美学的角度给人以愉悦的享受,并在水族社会的日常生活里被高度的灵活使用而促进了人们精神意向的文化消费行为。作为文化消费类型之一的水族马尾绣入选＂非遗＂名录后,在一个更加开放的社会中,它的恒久、均衡的稳定是相对的,变化却是绝对的。当下的马尾绣品正经历消费功能、形式多元化的变迁。它在提供更多精美用品的同时也伴随着更多人们生活中的文化消费需要而存在和发展,在实践中成为今日文化中的传统。
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