自贡市恐龙博物馆是具有独特性的旅游景区，按照IPA分析法相关原理设计问卷并进行抽样调查，进一步对游客的满意度进行分析，为恐龙博物馆今后的发展提出相应的改善措施和建议：增强以人为本理念，强化服务意识；完善旅游基础设施，巩固优势因素；结合文化背景坚持不断创；扩大旅游购物与娱乐活动的消费比重．%The satisfaction degree of tourists directly affects the marketing and further development of a tourist attrac- tion. A questionnaire is designed applying the IPA-related analytical theories and a sample survey is made to investigate the de- gree of tourist satisfaction through IPA analysis, aiming to put forth remedy measures or suggestions for improvement of the tourism development of the dinosaur museum： the reinforcement of the Human-centered ideology and heightening the awareness of service; perfecting tourist infrastructure and consolidation of advantageous factors; constant innovation in combination with the cultural background; expansion of the ratio of tourist shopping over tourist recreational activities.
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