餐饮企业顾客忠诚影响因素的实证研究

摘要

当前，中国餐饮业面临前所未有的挑战，“识势”是走出寒冬的必然心态。面对消费者日趋理性化的消费和竞争态势的严峻，如何留住顾客，形成顾客忠诚对于餐饮企业的发展至关重要。文章根据感知价值、顾客满意与顾客忠诚之间关系的研究，构建了研究模型，提出了研究假设并进行实证研究，取得一些普适性的方法，并力图为我国餐饮业提升竞争力提供决策依据。%At present,the Chinese catering industry is facing unprecedented challenges,and it is necessary to recognize the current situation. Facing the reasonable consumption and severe competition and forming customer loyalty is very important for the development of the catering enterprises. According to the relationship between perceived value,customer satisfaction and customer loyalty research,the article constructs the research model,puts forward research hypothesis and condudsan empirical study to get some general methods to provide decision-making basis for China's catering industries.