修辞立其诚--略谈“立诚”

摘要

当今的修辞研究常把孔子在《周易·乾·文言》中提出的“修辞立其诚”作为修辞学科的学术态度。辨析每个语义单位的意义，理清“修辞”和“立诚”的语义关系十分重要。修辞，包含修饰言辞、经营内容两个方面。立其“诚”，道德层面的“诚”与“修辞”的“诚”，这二者相辅相成。“立其诚”被认为是修辞的出发点与原则，作为修辞的目的也是要遵守的。%Today's rhetoric research often think of Confucius in the“Zhouyi”"rhetoric made itssincerity"as proposed by the academic attitude of rhetoric. Analysis the significance of each semantic unit, clarify"rhetoric"and"honesty"semantic relation is very important. Rhetoric, with two aspects:modified words and management content. Made it"honesty", moral"honesty"and"rhetoric""honesty", the two complement each other. Set the"honesty"is regarded as the starting point of rhetoric and principle, as a rhetorical purpose is to observe.