基于深度旅游理念的白酒工业旅游开发策略研究--以白云边酒业集团为例

摘要

In recent years, with the improvement of people’s living stand ard, the traditional mass tourism products are unable to meet the needs of people in deep level, and the in-depth travel arises at the historic moment with the development of tourism demand. Chinese spirits industry tourism as integration of the emerging industries of tourism, should step outside of the traditional mass tourism and seek for deep development to meet the consumer psychology needs of tourist, such as seeking physical and mental free experience and desiring for self-improvement. This dissertation takes the Baiyunbian Group in Songzi as an example, taking the essence of tourism as core and taking the experience theory as support, the countermeasures for deep exploitation of the Baiyunbian Group in Songzi are explored. The countermeasures called “four dimensions” strategies are finally offered.%近年来，随着人们生活水平日益提高，传统的大众旅游产品已经无法满足人们深层次需求，深度旅游随着当今旅游需求的发展应运而生。白酒工业旅游作为新兴的产业融合型特色旅游，应该跳出传统的旅游观光模式寻求深度开发，以满足游客寻求身心自由体验与渴望自我完善等消费心理需求。本文以白云边酒业集团为例，以旅游本质为硬核，以体验理论作支撑，探讨深度旅游理念下白云边酒工业旅游深度开发的策略，即可操作性的“四维度”策略。