大审美经济视角下中原经济区文化旅游发展研究

摘要

Along with the arrival of the era of aesthetic,cultural tourism has been paid more and more attention. Zhengzhou has the advantages of developing cultural tourism and the rich cultural resource and tourism resources. By using SWOT,this paper analyzes the advantages and disadvantages,opportunities and challenges of developing cultural tourism in Central Plains economic region,provides spiritual and intellectual support for the economic devel-opment in Central Plains economic region.%随着大审美时代的到来，文化旅游业逐渐受到重视。中原经济区具有丰富的文化资源和旅游资源，通过分析中原经济区发展文化旅游的优势、劣势，从推行产业新模式、开展主题旅游、推出品牌文化产品等三方面为促进中原经济区经济发展提供对策。