《消费者行为学》“四位一体”的研究性教学模式的构建

摘要

According to current circumstance of educational model in theory and practice,the authors based on Customer Behavior Theory,and who established the“four-in-one”Inquiry educational model, which mean“theory study in class”,“Self-study in extra curriculum”,“Subject survey and study”, and“Innovation and Practice of Starting a Business”. The authors attempt to integrate the four factors to-gether,to build the educational model in parallelization,processing model and platform model,as well as explored the cause and path of design on model construction.%针对研究性教学模式理论与实践的现状，笔者以《消费者行为学》为研究对象，构建了“四位一体”的研究性教学模式即“课堂理论学习—课外自主学习—课程专题调研—创新与创业实践”四个环节无缝链接，构建并行式、流程化、平台式的一体化教学模式，并系统探索了模式的构建的缘由和设计路径。