基于IPA分析的花果山景区游客满意度测评

摘要

In order to make products greatly meet customers’demands,improve the market competitiveness of products,enterprises u-tilize various methods to understand consumers’needs,and satisfaction is one of the important indexes.Through the field investigation of Huaguo Mountain Scenic Spot,the study uses IPA analysis method to evaluate tourist satisfaction about Huaguo Mountain Scenic Spot in Lianyungang city,and concludes main factors impacting tourist satisfaction.Meanwhile,some specific measures are put forward in the paper.%企业为了达到所提供产品与消费者需求的高度契合，提高产品的市场竞争力，用尽各种方法了解消费者的需求，满意度就是其中的一个重要指标。通过对花果山景区的实地调查，运用IPA分析方法对连云港市花果山景区的游客满意度进行了测评研究，得出该景区该景区目前急需在门票、旅游商品价格、景区咨询服务及投诉处理等方面提出整改，提高游客的满意度。