网络购物物流服务质量满意度的性别年龄差异分析(三)

摘要

Based on the former research, B2C and C2C online shopping logistics service and satisfaction degree evaluation were analyzed. By using six factors of evaluation index system, the general satisfaction situation, the specific differences of satisfaction among genders, ages and their combination were investigated. SPSS 13.0 software mean varience statistical analysis was carried out using statistic data, so as to provide reference for improving online shopping logistic service quality.%在前期研究的基础上,笔者对小型B2C和C2C网络购物物流服务及服务的满意度评价进行了分析.利用网络购物物流服务质量评价指标体系的6个因子分别考察它们的整体满意度情况、不同性别间满意度差异、不同年龄间满意度差异以及不同性别年龄条件下满意度的具体差异,并利用所得统计数据进行SPSS 13.0软件中的均值方差统计分析并逐项说明,以期为提高网络购物物流服务质量提供参考.