新媒体时代大学生思想政治教育的机遇与挑战

摘要

新媒体的出现，使得现代的大学生思想政治教育基于此新时代背景之下面临了一系列的新问题与新情形。相比传统媒体，新媒体具有宣传方面的特性与优点，令大学生思想政治教育工作面临着时机和挑战，不得不采取对应的办法和计策。%The emergence of new media, making modern ideological and political education of college students under this new era based on a coherent background facing new problems and new situations. Compared to traditional media, new media has the features and benefits of publicity, so that the face of the ideological and political education of college students' oppor-tunity and challenge, had to take corresponding measures and plan.