浅析品牌对消费者是否具有剥削性

摘要

品牌在我们的日常生活中扮演着非常重要的角色，甚至可以说品牌已经成为了构成我们日常生活的不可或缺的组成部分。作为消费者，一方面，品牌似乎带给了我们诸多益处与便利，但同时品牌的“道德性”也遭到了质疑。部分学者认为品牌实质上是剥削消费者的一种工具。那么品牌之于消费者到底是“友”是“敌”？为了回答这个问题，本文将从品牌和消费者之间的关系着手进行探讨。%Brands play a significant part or even become a necessary constituent in our daily life. Consumers seem to enjoy various benefits brought by brands, but at the same time, there are doubts on the morality of brands as well. To figure out whether brands are good friends or evil exploiters, this paper will explore the relationship of brands with consumers.