首页>外文期刊>经济>Journal of marketing communications

Journal of marketing communications

Journal of marketing communications

中文名称：营销传播杂志

ISSN：1352-7266
出版周期：Quarterly

发文量：483

期刊论文

年度选择

2023
- 第1期
- 第2期
- 第3期
- 第4期
- 第5期
2022
- 第1期
- 第2期
- 第3期
- 第4期
- 第5期
- 第6期
- 第7期
- 第8期
2021
- 第1期
- 第2期
- 第3期
- 第4期
- 第5期
- 第6期
- 第7期
- 第8期
2020
- 第1期
- 第2期
- 第3期
- 第4期
- 第5期
- 第6期
- 第7期
- 第8期
2019
- 第1期
- 第2期
- 第3期
- 第4期
- 第5期
- 第6期
- 第7期
- 第8期
2018
- 第1期
- 第2期
- 第3期
- 第4期
- 第5期
- 第6期
- 第7期
- 第8期
2017
- 第1期
- 第2期
- 第3期
- 第4期
- 第5期
- 第6期
2016
- 第1期
- 第2期
- 第3期
- 第4期
- 第5期
- 第6期
2015
- 第1期
- 第2期
- 第3期
- 第4期
- 第5期
- 第6期
2014
- 第2期
- 第3期
- 第4期
- 第5期
- 第6期
2013
- 第1期
- 第2期
- 第3期
- 第4期
- 第5期
2012
- 第1期
- 第2期
- 第3期
- 第4期
- 第5期
2011
- 第1期
- 第2期
- 第3期
- 第4期
- 第5期
2010
- 第2期
- 第3期
- 第4期
- 第5期
2009
- 第1期
- 第3期
- 第4期
- 第5期
2008
- 第1期
- 第2期
- 第3期
- 第4期
- 第5期
2007
- 第2期
- 第3期
- 第4期
2006
- 第1期
- 第2期
- 第3期
- 第4期
2005
- 第1期
- 第2期
- 第3期
- 第4期
2004
- 第1期
- 第2期
- 第3期
- 第4期
2003
- 第1期
- 第2期
- 第3期
- 第4期
2002
- 第4期

更多>>

全选（0）

1.Company reputation and its influence on consumer trust in response to ongoing CSR communication

机译：公司声誉及其对消费者信任的影响，以应对持续的CSR沟通
- 作者：Paula Maria Boegel
- 期刊名称：《Journal of marketing communications》 | 2019年第2期
- Corporate social responsibility;
- CSR communication;
- skepticism;
- company reputation;
- time series analysis;
2.Self-consciousness and emotions driving femvertising: A path analysis of women's attitude towards femvertising, forwarding intention and purchase intention

机译：自我意识和情感推动剪辑：妇女对剪影，转发意图和购买意向的态度路径分析
- 作者：Deepa Kapoor;Alka Munjal
- 期刊名称：《Journal of marketing communications》 | 2019年第2期
- Femvertising;
- self-consciousness;
- purchase intention;
- forwarding intention;
- emotions;
3.Advertising in times of war: Themes in Argentine print advertising during the Malvinas/Falklands War

机译：广告在战争时期：在马尔维纳斯/福克兰斯战争期间阿根廷印刷广告的主题
- 作者：Juan Mundel;Yadira Nieves-Pizarro
- 期刊名称：《Journal of marketing communications》 | 2019年第2期
- Advertising themes;
- war;
- Argentina;
- Latin America;
- content analysis;
4.Controlled and uncontrolled communication stimuli and organic food purchases: The mediating role of perceived communication clarity, perceived health benefits, and trust

机译：受控和不受控制的通信刺激和有机食品购买：感知通信清晰度，感知健康福利和信任的中介作用
- 作者：Tatiana Anisimova;Felix Mavondo;Jan Weiss
- 期刊名称：《Journal of marketing communications》 | 2019年第2期
- Controlled communication;
- uncontrolled communication;
- organic food purchases;
- communication clarity;
- mediation analysis;
- S-O-R model;
5.Corporate association strategies and consumer responses: The relative effectiveness of CA versus CSR communication strategy by industry type

机译：企业协会战略和消费者反应：CA与企业社会责任通信战略的相对效益
- 作者：Yeonsoo Kim;Hanna Park;Jwa K. Kim
- 期刊名称：《Journal of marketing communications》 | 2019年第2期
- Corporate association strategy;
- corporate ability;
- CSR;
- industry type;
- strategic communications;
- consumer responses;
6.Ethical limits to the intrusiveness of online advertising formats: A critical review of Better Ads Standards

机译：在线广告格式的侵入性的道德限制：对更好的广告标准的关键综述
- 作者：Daniel Belanche
- 期刊名称：《Journal of marketing communications》 | 2019年第7期
- Online advertising;
- advertising formats;
- advertising ethics;
- intrusiveness;
- self-regulation;
- standards;
7.Millennials' ethical ideology effects on responses to alcohol advertisements: The role of strength of ethnic identification and ethical appraisal of the ad

机译：千禧一代的伦理思想对酒精广告的反应作用：种族识别力量和广告伦理评估的作用
- 作者：Miguel Angel Zuniga;Ivonne M. Torres
- 期刊名称：《Journal of marketing communications》 | 2019年第7期
8.Exciting on Facebook or competent in the newspaper? Media effects on consumers' perceptions of brands in the fashion category

机译：在Facebook上令人兴奋或在报纸上竞争？媒体对消费者对时尚类别的品牌看法的影响
- 作者：Johan Anselmsson;BurakTunca
- 期刊名称：《Journal of marketing communications》 | 2019年第7期
- Advertising;
- brand equity;
- brand image;
- brand personality;
- digital marketing;
- social media;
9.Ad scepticism and retouch-free disclaimers: Are they worth it?

机译：广告怀疑和润转免责声明：他们是否值得？
- 作者：Maria Petrescu;Michela Mingione;John Gironda;Herbert Brotspies
- 期刊名称：《Journal of marketing communications》 | 2019年第7期
- Advertising scepticism;
- digitally enhanced images;
- Ad believability;
- attitude Ad;
- manufacturer trust;
- use intention;
10.How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption

机译：Chipotle如何通过改变伦理消费的信念来增加未达成的内容来提高购买意图
- 作者：Steven Bellman;Amy Rask;Duane Varan
- 期刊名称：《Journal of marketing communications》 | 2019年第7期
- Cause-related advertising;
- narrative advertising;
- television;
- persuasion;
- experimental design;
- branded content;
11.Brand resurrection in an emerging economy

机译：新兴经济体的品牌复活
- 作者：Sujatha Manohar;Varisha Rehman
- 期刊名称：《Journal of marketing communications》 | 2019年第7期
- IMC;
- crisis management;
- social media;
- brand resurrection;
- marketing communication;
12.Watch out when expectancy is violated: An experiment of inconsistent CSR message cueing

机译：违反期待时留意：一个不一致的CSR消息提示的实验
- 作者：Hyejoon Rim;Young Eun Park;Doori Song
- 期刊名称：《Journal of marketing communications》 | 2020年第4期
- Corporate social responsibility;
- expectancy violation;
- message cue;
- perceived altruism;
- moderated mediation;
13.Using virtual reality to promote the university brand: When do telepresence and system immersion matter?

机译：利用虚拟现实推广大学品牌：何时无知和系统浸入物质？
- 作者：Jie(Doreen) Shen;Yanyun(Mia) Wang;Chen(Crystal) Chen;Michelle R. Nelson;Mike Z. Yao
- 期刊名称：《Journal of marketing communications》 | 2020年第4期
- Virtual reality;
- telepresence;
- system immersion;
- 360-degree video;
- university branding;
14.Communicating design innovativeness: The role of design information presentation on attitudes depending on different thinking styles

机译：沟通设计创新：设计信息介绍对态度的作用，具体取决于不同思维风格的态度
- 作者：JungHwa (Jenny) Hong;Kyung-Ah (Kay) Byun
- 期刊名称：《Journal of marketing communications》 | 2020年第4期
- Design information;
- thinking styles;
- design innovativeness;
- perceived innovativeness;
15.Consumer responses toward green advertising: The effects of gender, advertising skepticism, and green motive attribution

机译：消费者对绿色广告的反应：性别，广告怀疑和绿色动机归因的影响
- 作者：Jason Yu
- 期刊名称：《Journal of marketing communications》 | 2020年第4期
16.How to connect with your best student prospects: Saying the right things, to the right students, in the right media

机译：如何与您最好的学生展望联系：在正确的媒体中向合适的学生说正确的事物
- 作者：Kendall Goodrich;Kunal Swani;James Munch
- 期刊名称：《Journal of marketing communications》 | 2020年第4期
17.Pre-suasion: a revolutionary way to influence and persuade

机译：劝告：一种革命性的影响和说服的方式
- 作者：Shruti Tewari;Aishwarya Gupta
- 期刊名称：《Journal of marketing communications》 | 2020年第4期
18.Film music in advertising: An intertextual approach

机译：广告中的电影音乐：互文方法
- 作者：Manuel Palencia-Lefler
- 期刊名称：《Journal of marketing communications》 | 2020年第5期
- Film music;
- advertising music;
- intertextuality;
- borrowed interest;
- TV ads;
19.Sensory imagery in advertising: How the senses affect perceived product design and consumer attitude

机译：广告中的感官图像：感官如何影响被感知的产品设计和消费者态度
- 作者：Janina Haase;Klaus-Peter Wiedmann;Jannick Bettels
- 期刊名称：《Journal of marketing communications》 | 2020年第5期
- Advertising;
- imagery;
- sensory marketing;
- product design;
- attitude;
- product management;
20.Triggers of engagement and avoidance: Applying approach-avoid theory

机译：参与和避免触发：应用方法 - 避免理论
- 作者：Louise Kelly;Gayle Kerr;Judy Drennan
- 期刊名称：《Journal of marketing communications》 | 2020年第5期
- Approach-avoid theory;
- avoidance;
- engagement;
- advertising;
- social network sites;
21.Validating a modified typology of visual metaphor: Evidence form artful deviation, imagistic elaboration and ad attitude

机译：验证视觉隐喻的修改类型学：证据表明艺术偏差，想象的阐述和广告态度
- 作者：Ying Huang
- 期刊名称：《Journal of marketing communications》 | 2020年第5期
- Visual metaphor;
- rhetorical figure;
- artful deviation;
- imagistic elaboration;
- experiment;
22.The effect of endorser and corporate credibility on perceived risk and consumer confidence: The case of technologically complex products

机译：支持者和企业信誉对风险和消费者信心的影响：技术复杂产品的情况
- 作者：Primidya K. M. Soesilo;Willy Gunadi;Intan R. Arimbi
- 期刊名称：《Journal of marketing communications》 | 2020年第5期
23.Black or white? The effects of a larger-bodied model's race on evaluations of body-sensitive products

机译：黑或白？更大体型模型对体敏产品评估的影响
- 作者：Bridget Satinover Nichols;David Raska
- 期刊名称：《Journal of marketing communications》 | 2020年第5期
- Advertising;
- body image;
- race;
- weight bias;
- anti-fat attitude;
- model sizes;
- spillover;
- brand attitude;
24.In memory of Don E. Schultz

机译：纪念唐·舒尔茨
- 作者：Philip J. Kitchen
- 期刊名称：《Journal of marketing communications》 | 2020年第6期
25.Native advertising in mobile applications: Thinking styles and congruency as moderators

机译：移动应用中的本机广告：思维风格和同种数作为主持人
- 作者：Haseon Park;Soojung Kim;Joonghwa Lee
- 期刊名称：《Journal of marketing communications》 | 2020年第6期
- Native advertising;
- thinking styles;
- congruency;
- mobile advertising;
- mobile application;
26.Mirror, mirror, who is thinner?A direct effect moderation model of ad model-viewer body size gap

机译：镜子，镜子，较薄？广告模型 - 观众体尺寸差距的直接效果审核模型
- 作者：A-Reum Jung;Jun Heo
- 期刊名称：《Journal of marketing communications》 | 2020年第6期
- Body portrayal;
- affect;
- social comparison;
- attitude toward the ad;
- purchase intention;
- Truth in Advertising Act;
27.Looking for luxury CSR practices that make more sense: The role of corporate identity and consumer attitude

机译：寻找更有意义的奢侈CSR实践：企业形象和消费者态度的作用
- 作者：George Panigyrakis;Anastasios Panopoulos;Eirini Koronaki
- 期刊名称：《Journal of marketing communications》 | 2020年第6期
- Corporate identity;
- sustainable luxury;
- corporate social responsibility practices;
- ethical luxury;
- consumer attitude;
28.The surprise effect of ambient ad on the path leading to purchase: Testing the role of attitude toward the brand

机译：环境广告在通往购买的道路上的惊喜效果：测试态度对品牌的作用
- 作者：Serhat Ozer;Mine Oyman;Y. Zafer Can Ugurhan
- 期刊名称：《Journal of marketing communications》 | 2020年第6期
29.Social media mavenism: Toward an action-based metric for knowledge dissemination on social networks

机译：社交媒体米松主义：走向社交网络知识传播的基于动作的公制
- 作者：Muhammad Aljukhadar;Sylvain Senecal;Amelie Beriault Poirier
- 期刊名称：《Journal of marketing communications》 | 2020年第6期
- Social media mavens;
- online influencers;
- social media metrics;
- social commerce-related behaviors;
- Pinterest;
- knowledge sharing;
30.BP and the Deepwater Horizon oil spill: A case study of how company management employed public relations to restore a damaged brand

机译：BP和深水地平线漏油泄漏：案例研究公司管理人员如何雇用公共关系恢复受损品牌
- 作者：Ali M. Kanso;Richard Alan Nelson;Philip J. Kitchen
- 期刊名称：《Journal of marketing communications》 | 2020年第7期
- Advertising;
- British Petroleum (BP);
- crisis communication;
- Deepwater Horizon;
- public relations;
- reputation management;
31.DVR ad-zipping rates over days since live broadcast: Do more ads play when viewing the same day?

机译：自直播自直播以来的DVR广告速度：在同一天查看时，请在查看更多广告吗？
- 作者：Robert J. Kent
- 期刊名称：《Journal of marketing communications》 | 2020年第7期
- Television;
- DVR;
- commercials;
- ratings;
- social media;
32.Mapping between placement strategies and placed product attributes in television programs

机译：放置策略之间的映射并将产品属性放在电视节目中
- 作者：Fanny Fong Yee Chan
- 期刊名称：《Journal of marketing communications》 | 2020年第7期
- Product placement;
- content analysis;
- economics of information;
- message matching;
- product attributes;
33.The roles of celebrity endorsers' and consumers' vegan identity in marketing communication about veganism

机译：名人认代者和消费者素食者身份在素食主义营销沟通中的作用
- 作者：Joe Phua;S.Venus Jin;Jihoon (Jay) Kim
- 期刊名称：《Journal of marketing communications》 | 2020年第8期
- Veganism;
- celebrity endorsement;
- altruistic versus egoistic motivation;
- message framing;
- eating habit;
- identification;
34.Investigating the relationship among the Kansei-based design of chocolate packaging, consumer perception, and willingness to buy

机译：调查基于Kansei的巧克力包装设计，消费者感知和购买意愿的关系
- 作者：Shekoofeh Maleki;Seyed Fathollah Amiri Aghdaie;Arash Shahin;Azarnoush Ansari
- 期刊名称：《Journal of marketing communications》 | 2020年第8期
- Packaging;
- consumer impression;
- Kansei engineering;
- material;
- graphic design;
- chocolate;
35.The mediating effects of message agreement on millennials' response to advocacy advertising

机译：信息协议对千禧一代对宣传广告响应的调解效应
- 作者：Olivia Stacie-Ann C.Bravo;Jaejin Lee
- 期刊名称：《Journal of marketing communications》 | 2020年第8期
- Advocacy advertising;
- issue involvement;
- message agreement;
- brand attitude;
- issue support behavior;
- purchase intention;
36.Acquiring travel-related information from mobile social networking services: What factors predict social networking services users' perceived value and trust in Malaysia?

机译：从移动社交网络服务获取与旅行相关的信息：预测社交网络服务用户的感知价值和信任在马来西亚的哪些因素？
- 作者：Norazah Mohd Suki;Norbayah Mohd Suki
- 期刊名称：《Journal of marketing communications》 | 2020年第7期
- Travel information;
- trust;
- perceived value;
- privacy concerns;
- perceived risks;
- perceived enjoyment;
37.When a mismatched advertisement is more persuasive than a matched one: revisiting the functional approach

机译：当不匹配的广告比匹配的广告更有说服力时：重新审视功能方法
- 作者：Obinna O. Obilo;Bruce L. Alford
- 期刊名称：《Journal of marketing communications》 | 2020年第7期
- Functional approach;
- advertising communications;
- functional matching;
- ELM;
- persuasion;
- mismatched advertisements;
38.The impact of endorser and brand credibility on consumers' purchase intention: the mediating effect of attitude towards brand and brand credibility

机译：支持者和品牌信誉对消费者购买意图的影响：态度对品牌和品牌信誉的调解效果
- 作者：Phaik Nie Chin;Salmi Mohd Isa;Yasmin Alodin
- 期刊名称：《Journal of marketing communications》 | 2020年第8期
39.Understanding the viability of three types of approach of advertising in emerging markets

机译：了解新兴市场广告三种方式的可行性
- 作者：R.K.Srivastava;Michael J.Dorsch
- 期刊名称：《Journal of marketing communications》 | 2020年第8期
- Advertising;
- humorus;
- shock;
- emotional;
- brand recall;
- purchase intentions;
40.CSR in Saudi Arabia and Carroll's Pyramid: what is 'known' and 'unknown'?

机译：CSR在沙特阿拉伯和卡罗尔的金字塔：“已知”和“未知”是什么？
- 作者：Mohammad Nurunnabi;Yazeed Alfakhri;Demah H.Alfakhri
- 期刊名称：《Journal of marketing communications》 | 2020年第8期
- Corporate social responsibility (CSR);
- Carroll's pyramid;
- Islamic values;
- Saudi Arabia;
- Zakat;
- philanthropy;
41.Reciprocal influences and effects of viral NWOM campaigns in social media

机译：病毒NWOM运动在社交媒体中的互惠影响和影响
- 作者：Maria Petrescu;Tamara Mangleburg;Selima Ben Mrad;Kathleen OLeary
- 期刊名称：《Journal of marketing communications》 | 2020年第7期
- Negative electronic word-of-mouth;
- word-of-mouth;
- services;
- WOM;
- social media;
- consumer interest;
42.Blogging effects across supplier, retailer, and customer

机译：跨博客影响供应商，零售商和客户
- 作者：Shantanu Prasad
- 期刊名称：《Journal of marketing communications》 | 2021年第1期
- Blog;
- contagion effect;
- conviction;
- retailer;
- supplier and customer;
43.Does messaging matter? Investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group

机译：邮件问题吗？调查媒体头条新闻对集团内和out集团的看法和态度的影响
- 作者：Cody T. Havard;Patrick Ferrucci;Timothy D. Ryan
- 期刊名称：《Journal of marketing communications》 | 2021年第1期
- Rivalry;
- consumer behavior;
- mediated messaging;
- in-group bias;
- consumer perceptions;
- consumer attitudes;
44.Antecedents and consequences of consumer skepticism toward cause-related marketing: Gender as moderator and attitude as mediator

机译：生意经遣与消费者怀疑态度与导致相关营销的后果：性别作为主持人和态度作为调解员
- 作者：Vibhas Amawate;Madhurima Deb
- 期刊名称：《Journal of marketing communications》 | 2021年第1期
- Cause related marketing (CRM);
- consumer skepticism;
- attitude toward brand;
- patronage intention;
- gender;
- consumer psychographics;
45.Consumer engagement in sharing brand-related information on social commerce: the roles of culture and experience

机译：消费者参与在社会商业分享与品牌相关信息：文化和经验的作用
- 作者：Yaniv Gvili;Shalom Levy
- 期刊名称：《Journal of marketing communications》 | 2021年第1期
- Social commerce;
- eWOM;
- engagement;
- culture;
- collectivism;
- experience;
46.Regulatory focus and choice: The impact of control perceptions on advertising effectiveness

机译：监管焦点和选择：控制看法对广告效果的影响
- 作者：Naa Amponsah Dodoo;Linwan Wu
- 期刊名称：《Journal of marketing communications》 | 2021年第1期
- Control perceptions;
- regulatory focus;
- product choice;
- advertising effectiveness;
- message strategy;
- consumer responses;
47.Online behavioral advertising: An integrative review

机译：在线行为广告：综合评论
- 作者：Kaan Varnali
- 期刊名称：《Journal of marketing communications》 | 2021年第1期
- Online behavioral advertising;
- online profiling;
- targeted advertising;
- behavioral targeting;
- retargeting;
48.Chinese website design: Communication as a mirror of culture

机译：中国网站设计：作为文化镜子的沟通
- 作者：Guendalina Capece;Francesca Di Pillo
- 期刊名称：《Journal of marketing communications》 | 2021年第2期
- Web marketing communication;
- cultural dimensions;
- Hofstede and Hall frameworks;
- website design;
- Chinese culture;
49.Reaching subculture markets: The cryptic marketing approach

机译：到达亚文化市场：隐秘营销方法
- 作者：Kelly Choong;Judy Drennan;Clinton S. Weeks;Ian Weber
- 期刊名称：《Journal of marketing communications》 | 2021年第2期
- Cryptic marketing;
- subculture marketing;
- covert marketing strategies;
- subculture markets;
- implicit communication;
50.Exploratory study on variables impacting display advertising spend of leading advertisers in the USA

机译：影响美国领先广告商广告广告商的变量探索性研究
- 作者：Somnath Chakrabarti;Mayank Makhija
- 期刊名称：《Journal of marketing communications》 | 2021年第2期
- Advertising budgeting;
- media substitution;
- display advertising;
- advertiser product category;
51.Can US advertising students recognize an ad in editorial's clothing (native advertising)? A partial replication of the Stanford 'Evaluating information' test

机译：美国广告学生可以认出一份广告编辑服装（本土广告）吗？斯坦福'评估信息'测试的部分复制
- 作者：Alice Kendrick;Jami A. Fullerton
- 期刊名称：《Journal of marketing communications》 | 2021年第2期
- Native advertising;
- sponsored content;
- online advertising;
- test;
- students;
- ethics;
52.Strategic antecedents and organisational consequences of IMC in different economy types

机译：不同经济类型IMC的战略前一种和IMC的组织后果
- 作者：Vera Butkouskaya;Joan Llonch-Andreu;Maria-Del-Carmen Alarcon-Del-Amo
- 期刊名称：《Journal of marketing communications》 | 2021年第2期
- IMC;
- strategic orientation;
- organisational performance;
- inter-country analysis;
53.Effects of message objectivity and focus on green CSR communication: The strategy development for a hotel's green CSR message

机译：消息客观性和专注于绿色CSR通信的影响：酒店绿色CSR消息的战略开发
- 作者：Eun Yeon Kang;Lucy Atkinson
- 期刊名称：《Journal of marketing communications》 | 2021年第3期
- CSR communication;
- proenvironmental CSR;
- message objectivity;
- message focus;
- CSR motives;
54.Opening the 'black box' of luxury consumers: An application of psychophysiological method

机译：打开奢侈品消费者的“黑匣子”：一种心理生理方法的应用
- 作者：B. Sung;I. Phau;V. C. Duong
- 期刊名称：《Journal of marketing communications》 | 2021年第3期
- Psychophysiology;
- emotion;
- luxury;
- brain wave;
- heart rate;
- facial expression;
- skin conductance;
55.Imaginary futures: Liminoid advertising and consumer identity

机译：虚幻期货：百分比广告和消费者身份
- 作者：Chris Hackley;Rungpaka Amy Hackley;Dina H. Bassiouni
- 期刊名称：《Journal of marketing communications》 | 2021年第3期
- Liminoid;
- advertising appeals;
- advertising;
- consumer identity;
56.Brand communication of intangible elements delivery

机译：无形元素交付的品牌沟通
- 作者：Yuexin Miao
- 期刊名称：《Journal of marketing communications》 | 2021年第3期
- Intangible elements;
- mission;
- vision;
- purpose;
- brand communication;
57.Political billboards, promise, and persuasion: An analysis of ZANU-PF's 2018 harmonized elections political campaign

机译：政治广告牌，承诺和劝说：Zanu-PF 2018年统一选举政治运动的分析
- 作者：Lungile Augustine Tshuma
- 期刊名称：《Journal of marketing communications》 | 2021年第3期
- Political advertising;
- billboards;
- political communication;
- elections;
- Zimbabwe;
58.Towards a definition for branded entertainment: An exploratory study

机译：迈向品牌娱乐定义：探索性研究
- 作者：Marthinus JC van Loggerenberg;Carla Enslin;Marlize Terblanche-Smit
- 期刊名称：《Journal of marketing communications》 | 2021年第3期
- Branded entertainment;
- branded content;
- authentic narrative;
- brand resonance;
- strategic brand communication planning;
59.On Art Weinstein's superior customer value ... in the Now Economy

机译：艺术艺术威斯坦的卓越客户价值......在现在的经济中
- 作者：Donovan A. McFarlane
- 期刊名称：《Journal of marketing communications》 | 2021年第5期
- Co-creation of value;
- customer-centric philosophy;
- new economy;
- service-dominant economy;
- S-Q-I-P model;
- superior customer value;
60.Weakening the avoidance bug: The impact of personality traits in ad avoidance on social networking sites

机译：削弱避免错误：在社交网站上避免广告的人格特质的影响
- 作者：Naa Amponsah Dodoo;Jing (Taylor) Wen
- 期刊名称：《Journal of marketing communications》 | 2021年第5期
- Personality traits;
- advertising avoidance;
- social network advertising;
- social networking sites;
- consumer behavior;
61.Determinants of mobile apps adoption among young adults: theoretical extension and analysis

机译：年轻成年人的移动应用程序采用的决定因素：理论扩展与分析
- 作者：Aashish Mehra;Justin Paul;Rahul Pratap Singh Kaurav
- 期刊名称：《Journal of marketing communications》 | 2021年第5期
- Mobile applications (Apps);
- diffusion of Innovation;
- technology Acceptance Model;
- young Consumers;
- CFA;
- SEM;
62.Corporate social responsibility and patronage intentions: The mediating effect of brand credibility

机译：企业社会责任和赞助意图：品牌可信度的调解效果
- 作者：Hala Mohammed Abu Zayyad;Zaid Mohammad Obeidat;Muhammad Turki Alshurideh;Mohammd Abuhashesh;Mahmoud Maqableh;Raed Masadeh
- 期刊名称：《Journal of marketing communications》 | 2021年第5期
- Corporate social responsibility;
- brand credibility;
- repeat purchase;
- patronage intentions;
63.Customer-Based Brand Equity for Branded Apps: A Simple Research Framework

机译：品牌应用的客户品牌股权：一个简单的研究框架
- 作者：Lara Stocchi;Gosia Ludwichowska;Rachel Fuller;Anna Gregoric
- 期刊名称：《Journal of marketing communications》 | 2021年第5期
- Mobile apps;
- customer-based brand equity;
- brand awareness;
- brand image;
- mental availability;
64.Mobile consumer behaviour on apps usage: The effects of perceived values, rating, and cost

机译：应用程序使用的移动消费者行为：感知价值，评级和成本的影响
- 作者：Izzal Asnira Zolkepli;Sharifah Nadiah Syed Mukhiar;Chekfoung Tan
- 期刊名称：《Journal of marketing communications》 | 2021年第6期
- Mobile apps marketing;
- perceived values;
- mobile communication;
- mobile behaviour;
- smartphone users;
65.Saudi females' buying behavior of green cosmetics: A pertinent motivational aspect

机译：沙特女性的绿色化妆品的购买行为：一种相关的动机方面
- 作者：Sania Khan;Ansa Salim
- 期刊名称：《Journal of marketing communications》 | 2021年第6期
- Green cosmetics;
- eco-friendly products;
- Motivating factors;
- customer preferences;
- customer attitude;
- green cosmetics;
66.Making more in crowdsourcing contests: a choice model of idea generation and feedback type

机译：在众包竞赛中制作更多：一个想法生成和反馈类型的选择模型
- 作者：Rambod Dargahi;Aidin Namin
- 期刊名称：《Journal of marketing communications》 | 2021年第6期
- Crowdsourcing;
- idea Generation Contest;
- innovation Competition;
- ranked Feedback;
- rated Feedback;
- performance Feedback;
67.(The lack of) fluency and perceptions of decision making

机译：（缺乏）流利和决策的看法
- 作者：Gaurav Jain;Sunaina Shrivastava;Dhananjay Nayakankuppam;Gary J. Gaeth
- 期刊名称：《Journal of marketing communications》 | 2021年第6期
- Disfluency;
- processing fluency;
- marketing communications;
- affect;
- advertising;
- attitudes;
68.The effectiveness of various video ad-choice formats

机译：各种视频广告选择格式的有效性
- 作者：Steven Bellman;Robert F. Potter;Jennifer A. Robinson;Duane Varan
- 期刊名称：《Journal of marketing communications》 | 2021年第6期
- Advertising;
- video;
- interactive;
- online;
- choice;
- competitive interference;
69.Congruity between mood and brand involvement enhances the effectiveness of message appeals: Dual processing model perspective

机译：情绪与品牌参与之间的一致性提高了信息上诉的有效性：双加工模型的视角
- 作者：Taylor Jing Wen
- 期刊名称：《Journal of marketing communications》 | 2021年第6期
- Mood;
- message appeal;
- brand involvement;
- experiential message;
- functional message;
70.The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews

机译：审查价值和欺骗性措施对消费者对在线产品评级的影响的影响和意识
- 作者：Ismail Karabas;loannis Kareklas;T.J. Weber;Darrel D. Muehling
- 期刊名称：《Journal of marketing communications》 | 2021年第7期
71.The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator's power

机译：表明字体对考虑心理感知和感知通信者的效果的影响
- 作者：Soojin Kim;A-Reum Jung;Yoojung Kim
- 期刊名称：《Journal of marketing communications》 | 2021年第7期
- Typeface;
- psychological perceptions;
- ad effectiveness;
- communicator's power;
- message engagement;
- congruence effect;
72.Integrated marketing communication in hospitality SMEs: analyzing the antecedent role of innovation orientation and the effect on market performance

机译：招待中小企业的综合营销沟通：分析创新定位的前进作用和对市场绩效的影响
- 作者：Antonio C. Pisicchio;Ana Maria Machado Toaldo
- 期刊名称：《Journal of marketing communications》 | 2021年第7期
- Integrated marketing communication;
- orientation innovation;
- small and medium enterprises;
73.Perceived sales promotion transparency and customer intention to participate: Insight from student-bank customers in Nigeria

机译：感知销售促进透明度和客户意向参加：尼日利亚学生银行客户的洞察力
- 作者：Godswill Agu Agu
- 期刊名称：《Journal of marketing communications》 | 2021年第7期
- Transparency;
- sales promotion;
- customer intention;
- bank customers;
74.Product visuals and consumers' selective exposure: The role of thought generation and cognitive motivation

机译：产品视觉和消费者的选择性曝光：思想生成和认知动机的作用
- 作者：Sann Ryu;Patrick Vargas
- 期刊名称：《Journal of marketing communications》 | 2021年第7期
- Package design;
- image quality;
- thought positivity;
- need for cognition;
- brand attitudes;
- selective exposure;

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有出版物经营许可证

客服微信
服务号