文摘
英文文摘
论文说明：List of Tables and Figures
声明
Chapter One Introduction
1.1An Overview
1.2Focus on the Study: Research Questions
1.3 Significance of the Study
1.4 Structure of the Thesis
Chapter Two Literature Review
2.1 Theories about Culture
2.2 Theories about Intercultural Business Communication
2.3 Theories about Marketing and International Marketing
2.3.1 Theories about Marketing
2.3.2 Theories about International Marketing
2.4 Theories about Politeness
2.5 Summary
Chapter Three Methodology
3.1 Restatement of Research Questions
3.2 Case Preparation
3.3 Case Study
3.3.1 Micro Analysis
3.3.2 Statistic Analysis
3.4 Summary
Chapter Four Analysis and Results
4.1 Cultural Factors in International Marketing
4.1.1 Language
4 1 2 Religion
4.1.3 Value and Attitude
4.1.4 Education
4.1.5 Social Organization
4.1.6 Material Culture
4.1.7 Custom
4.1.8 Conception of Beauty
4.2 Cultural Environment as A Key Factor in “4Ps Theory”
4.2.1 Product Strategy in International Marketing
4.2.2 Price Strategy in International Marketing
4.2.3 Place Strategy in International Marketing
4.2.4 Promotion Strategy in International Marketing
4.3 Dynamic Nature of Cultural Factors
4.3.1 Culture Borrowings
4.3.2 Marketers' Influences
4.4 Summary
Chapter Five Conclusion
5.1 Overview
5.2 Practical Implications
5.3 Limitations of the Present Study
5.4 Suggestions for Further Research
References
Appendix
Acknowledgements
