E-Marketplace Printing Services Using Mobile-Based Application with Customer Relationship Management Approach

摘要

CetakCetak.id is an E-Marketplace application of mobile-based printing services that implements up-selling and cross-selling strategies with the purpose of increasing printing sales. This research used descriptive qualitative method that described the level of relationship between Customer Relationship Management approach and the loyalty of printing service users in Palembang. After conducting survey to the customers about their satisfaction regarding E-Marketplace service, the results obtained are 54.5 percent of 55 respondents agree that CetakCetak.id provides ease of getting information about products and 41.8 percent stated that they extremely agree with the statement and the rest of them stated that they somewhat agree. Moreover, CetakCetak.id can increase the number of transactions of printing service providers using this application. They stated that there is an increase in the number of transactions that the highest percentage is 30.6 percent which means there is an increase in the number of transactions in the range of 21-40 percent.