New Entrant's Attack Strategy in 020 Marketing Platform Business

摘要

With the growth of Uber and Airbnb, a variety of 020 services are emerging, suggesting new value creation, and these 020 services have a great effect on the structure of existing industries, breaking down boundaries between industries. 020 services, including the sharing economy, are growing and creating new markets as the acceptance rate of 020 services is gradually increasing among consumers. Especially in China, the 020 market has developed rapidly, showing huge market size and a high growth rate, with new entrants free to enter and exit the market. However, although research on 020 service has increased greatly during the formation and development of this new business model, marketing strategies for 020 service remain to be studied.