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Journal of Euromarketing

中文名称：欧洲营销杂志

ISSN：1528-6967
出版周期：

发文量：36

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2009
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- 第2期
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2008
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1.Editorial

机译：社论
- 作者：Erdener Kaynak
- 期刊名称：《Journal of Euromarketing》 | 2009年第1期
2.Internet for Franchising: Current Use and Areas of Improvement—Results of an Empirical Research

机译：互联网的特许经营：当前的用途和改进的领域-实证研究的结果
- 作者：Elena Cedrola;Sabrina Memmo
- 期刊名称：《Journal of Euromarketing》 | 2009年第1期
- Franchising;
- distribution management;
- Internet;
- relationship marketing;
- empirical research;
3.Consumer-Level Factors That Influence Store Brand Proneness: An Empirical Study With Spanish Consumers

机译：影响商店品牌倾向的消费者层面因素：对西班牙消费者的实证研究
- 作者：Mnica Gmez;Angel Fernndez
- 期刊名称：《Journal of Euromarketing》 | 2009年第1期
- Private labels;
- store brands;
- national brands;
4.Risk, Drivers, and Impediments to Online Shopping in Spain and Japan

机译：西班牙和日本的在线购物风险，驱动因素和障碍
- 作者：Sonia San Martn;Carmen Camarero;Carlos Hernndez;Llus Valls
- 期刊名称：《Journal of Euromarketing》 | 2009年第1期
- E-commerce;
- drivers;
- impediments;
- risk;
- Spain;
- Japan;
5.Testing U.S. Advertising Belief and Attitude Measures in France

机译：在法国测试美国的广告信念和态度测度
- 作者：Yann Truong;Rod McColl;Irena Descubes
- 期刊名称：《Journal of Euromarketing》 | 2009年第1期
- Advertising;
- beliefs;
- attitudes;
- cross-national equivalence;
6.International Market Analysis: Theories And Methods

机译：国际市场分析：理论与方法
- 作者：Olav Jull Srensen
- 期刊名称：《Journal of Euromarketing》 | 2009年第1期
7.Brand Extension Effects on Brand Equity: A Cross-National Study

机译：品牌延伸对品牌资产的影响：一项跨国研究
- 作者：Isabel Buil;Eva Martnez;Leslie de Chernatony
- 期刊名称：《Journal of Euromarketing》 | 2009年第2期
- Brand extension;
- brand equity;
- consumer behavior;
- cross-national;
8.A Review of “The Point of the Deal: How to Negotiate When “Yes” is Not Enough”

机译：评论“交易要点：当“是”还不够时如何进行谈判”
- 作者：Claude Cellich
- 期刊名称：《Journal of Euromarketing》 | 2009年第2期
9.Editorial

机译：社论
- 作者：Erdener Kaynak
- 期刊名称：《Journal of Euromarketing》 | 2009年第2期
10.Cooperation With Competitors and Internationalization: Evidence From the West Coast of Finland

机译：与竞争对手合作和国际化：来自芬兰西海岸的证据
- 作者：Vladimir Vanyushyn;Maria Holmlund;Sren Kock
- 期刊名称：《Journal of Euromarketing》 | 2009年第2期
- Cooperation;
- co-opetition;
- internationalization;
- SME;
- Finland;
11.Brand Choice Modeling Based on Diary Mode Panel Data: A Model of Choice Decision in Turkish Cola Market

机译：基于日记模式面板数据的品牌选择建模：土耳其可乐市场的选择决策模型
- 作者：Tolga Kaya;Bur lengin
- 期刊名称：《Journal of Euromarketing》 | 2009年第2期
- Consumer panel;
- brand choice model;
- multinomial probit;
- multinomial logit;
- carbonated soft drinks;
- diary mode panel data;
12.Customer-Based Brand Equity for Global Brands: A Multinational Approach

机译：全球品牌的基于客户的品牌资产：跨国方法
- 作者：Eda Atilgan;Serkan Akinci;Safak Aksoy;Erdener Kaynak
- 期刊名称：《Journal of Euromarketing》 | 2009年第2期
- Branding and brand management;
- structural equation modeling;
- brand equity;
- global brands;
13.In Hong Kong, Looking Toward the Growing European Union

机译：在香港，展望成长中的欧盟
- 作者：Neil Herndon
- 期刊名称：《Journal of Euromarketing》 | 2009年第3期
14.A Consideration Set Based Model for Forecasting Sales in China

机译：基于考虑集的中国销售预测模型
- 作者：Ronald LeBlanc
- 期刊名称：《Journal of Euromarketing》 | 2009年第3期
- China;
- consideration sets;
- European Union;
- evoked sets;
- new product sales;
- sales model;
15.The Current State of Protection of European Trademark Rights in China

机译：中国对欧洲商标权的保护现状
- 作者：Yu Ha Cheung;Lai Man Tang;Yin Wong
- 期刊名称：《Journal of Euromarketing》 | 2009年第3期
- China;
- domain names;
- enterprise names;
- European Union;
- intellectual property rights;
- trademarks;
16.The Application of Performance Management in the Salesforce: A Chinese and Romanian Perspective

机译：绩效管理在Salesforce中的应用：中国和罗马尼亚的观点
- 作者：Yu Ha Cheung;Liviu C. Florea
- 期刊名称：《Journal of Euromarketing》 | 2009年第3期
- China;
- culture;
- management;
- performance;
- Romania;
- salesforce;
- social networks;
17.Attitude Toward Counterfeits and Ethnic Groups: Comparing Chinese and Western Consumers Purchasing Counterfeits

机译：对待假冒产品和种族的态度：中西方消费者购买假冒产品的比较
- 作者：Kenneth K. Kwong;William Y. P. Yu;John W. K. Leung;Kan Wang
- 期刊名称：《Journal of Euromarketing》 | 2009年第3期
- Attitude toward counterfeits;
- ethics;
- ethnic groups;
- Hong Kong;
- purchasing counterfeits;
- social benefit;
- United Kingdom;
18.Cross-Cultural Markets and Consumer Behaviors: The Case of China and Turkey

机译：跨文化市场和消费者行为：以中国和土耳其为例
- 作者：Ming Ying Lisa Chu-Weininger;Michael A. Weininger
- 期刊名称：《Journal of Euromarketing》 | 2009年第3期
- China;
- consumer behavior;
- cross-cultural marketing;
- economic transition;
- European Union;
- foreign trade;
- Turkey;
19.Internationalising from the European Periphery: Triggers, Processes, and Trajectories

机译：欧洲外围国家的国际化：触发器，过程和轨迹
- 作者：Tiia Vissak;Kevin Ibeh;Stanley Paliwoda
- 期刊名称：《Journal of Euromarketing》 | 2008年第1期
- Knowledge;
- networks;
- internationalisation process;
- resource based view;
- EU Enlargement;
- critical incidents;
- transition economies;
- environmental triggers;
- Baltic States;
20.Programming Practices in the Spanish Performing Arts Market

机译：西班牙表演艺术市场的编程实践
- 作者：Manuel Cuadrado-Garca;Carmen Prez-Cabaero
- 期刊名称：《Journal of Euromarketing》 | 2008年第1期
- Performing arts;
- programming;
- marketing;
- survey;
21.EU Harmonization, Managerial Perceptions and SME Export Behavior

机译：欧盟协调，管理观念和中小企业出口行为
- 作者：Mo Yamin;Rudolf R. Sinkovics;Elias Hadjielias
- 期刊名称：《Journal of Euromarketing》 | 2008年第1期
- Harmonization;
- export promotion;
- European Union;
- export barriers;
22.EDITORIAL

机译：社论
- 作者：Erdener Kaynak
- 期刊名称：《Journal of Euromarketing》 | 2008年第1期
23.Relationalism as a Marketing Strategy: An Empirical Study Among Finnish Business-to-Business Marketing Firms

机译：关系主义作为一种营销策略：芬兰企业对企业营销公司的一项实证研究
- 作者：Rami Olkkonen;Henrikki Tikkanen;Arto Lindblom
- 期刊名称：《Journal of Euromarketing》 | 2008年第1期
- Relationalism;
- marketing strategy;
- business-to-business markets;
24.Protecting the Global Brand in the European Union

机译：在欧盟保护全球品牌
- 作者：John C. Kozup;Tracy A. Suter;Charles R. Taylor
- 期刊名称：《Journal of Euromarketing》 | 2008年第1期
25.EDITORIAL

机译：社论
- 作者：Erdener Kaynak
- 期刊名称：《Journal of Euromarketing》 | 2008年第2期
26.Consumer Attitudes Toward Advertising in Bulgaria and Romania

机译：保加利亚和罗马尼亚消费者对广告的态度
- 作者：Marin Marinov;Dan Petrovici;Svetla Marinova
- 期刊名称：《Journal of Euromarketing》 | 2008年第2期
- Advertising;
- attitudes;
- Bulgaria;
- institution of advertising;
- instruments of advertising;
- personal uses of advertising;
- Romania;
27.Internationalization Process of a Music Festival: Case Kuhmo Chamber Music Festival

机译：音乐节的国际化过程：凯斯·库莫室内乐节
- 作者：Irma Tikkanen
- 期刊名称：《Journal of Euromarketing》 | 2008年第2期
- Festival;
- internationalization;
- music;
- process;
- tourism;
28.Determinants of Export Marketing Research in Turkish Companies

机译：土耳其公司出口营销研究的决定因素
- 作者：Mehmet Haluk Koksal
- 期刊名称：《Journal of Euromarketing》 | 2008年第2期
- Export Marketing;
- Export Marketing;
- Information;
- Export Marketing Research;
- Turkey;
29.Analysis of Consumer Perceptions and Preferences of Store Brands Versus National Brands: An Exploratory Study in an Emerging Market

机译：消费者对商店品牌与民族品牌的认知和偏好分析：对新兴市场的探索性研究
- 作者：Celile O. Dolekoglu;Mevhibe Albayrak;Ali Kara;Gulsen Keskin
- 期刊名称：《Journal of Euromarketing》 | 2008年第2期
- Comparison;
- store brands versus national brands;
- dairy products;
- empirical study;
- cluster analysis;
- Turkish consumers;
30.Determinants of Power in Supplier-Manufacturer Relationships in the Turkish Automotive Industry

机译：土耳其汽车行业中供应商与制造商关系中的权力决定因素
- 作者：Murat Akpinar;Peter Zettinig
- 期刊名称：《Journal of Euromarketing》 | 2008年第3期
- Power;
- resource dependence;
- industrial relationships;
- automotive industry;
- strategic autonomy;
31.Why Attitudes Toward Advertising Are Not Universal: Cultural Explanations

机译：为什么对广告的态度不普遍：文化解释
- 作者：Josefa D. Martn-Santana;Asuncin Beerli-Palacio
- 期刊名称：《Journal of Euromarketing》 | 2008年第3期
- Advertising;
- cultural values;
- beliefs in advertising;
- attitude toward advertising;
32.Georgian Consumers' Evaluation of Products Sourced From a Geographically Close Proximity Country

机译：格鲁吉亚消费者对来自地理邻近国家的产品的评估
- 作者：Ali Riza Apil;Erdener Kaynak;Nugzar Todua
- 期刊名称：《Journal of Euromarketing》 | 2008年第3期
- Georgian consumers;
- product evaluation;
- Turkey;
- country-of-origin effect;
- geographically close proximity country;
33.Editorial

机译：社论
- 作者：Erdener Kaynak
- 期刊名称：《Journal of Euromarketing》 | 2008年第3期
34.A Phenomenological Research Study on Sports Fandom in Portugal: A Comparative Study of Surfing and Football

机译：葡萄牙体育迷的现象学研究：冲浪和足球的比较研究
- 作者：Pedro Dionsio;Carmo Leal;Luiz Moutinho
- 期刊名称：《Journal of Euromarketing》 | 2008年第3期
- Fandom;
- cult;
- tribe;
- tribal brands;
- surfing;
- football;
35.Innovations, Exports, and Finnish Electrical Industry Life Cycle 1960-2005

机译：1960-2005年创新，出口和芬兰电气行业生命周期
- 作者：Irma Tikkanen
- 期刊名称：《Journal of Euromarketing》 | 2008年第3期
- Electrical;
- exports;
- Finland;
- industry;
- innovation;
- life cycle;
36.Influence of Ethnocentric Tendency of Consumers on Their Purchase Intentions in North Cyprus

机译：北塞浦路斯消费者的民族中心主义倾向对其购买意愿的影响
- 作者：Ebru Gneren;Ali ztren
- 期刊名称：《Journal of Euromarketing》 | 2008年第3期
- Consumer ethnocentrism;
- country of origin;
- CETSCALE;
- purchase intention;

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