Modeling Visual Aesthetics of M-Atmospherics: An Environmental Psychology Perspective

摘要

Mobile commerce is currently becoming very popular and in the foreseeable future, it will grow at a very high rate. To succeed in this scenario, marketers will have to identify factors that influence the mobile app adoption behavior of users. One important factor that influences the adoption of mobile apps is the visual aesthetics of interfaces or m-atmospherics. Capturing the holistic evaluation of aesthetics is quite crucial. This study proposes a holistic model by making use of the information processing model from environmental psychology and the Technology Adoption Model thereby linking the visual aesthetics of mobile apps to revisit intentions or m-loyalty.