Research on Customer Loyalty of Commercial Fitness Club based on Service Profit Chain

摘要

With the rapid development of market economy, the competition of commercial fitness clubs is becoming more and fiercer. If commercial fitness clubs want to be in an advantageous position in the fierce market competition to occupy a large market share in the first place, they should focus on improving customer loyalty instead of blindly expanding the number of customers. In the course of the development of commercial fitness clubs, the phenomenon of one-time consumption often occurs, that is, after customers buy the products, there are many problems, which cannot be solved in time. As a result, customers no longer spend money on the club, however, the local population of the club is relatively fixed and the mobility is not large. After losing existing customers, the club's profits will be greatly reduced. A large number of data analysis shows that customer loyalty has a greater impact on the income of the club than the share of the club in the market.