The Mediating Effect of Market Orientation on the Relationship between Entrepreneurial Orientation and Performance

摘要

In last two decades, researchers have explored different models to examine the relationships among the market orientation, entrepreneurship and performance. In this paper, it is aimed to determine the mediator effect of responsive and proactive market orientation on the relationship between entrepreneurial orientation and firm performance. It is argued that entrepreneurial orientation is antecedent of both type of market orientation. Therefore, responsive and proactive market orientation enhance the entrepreneurial orientation and performance relationship. This study was conducted with 720 small and medium-sized enterprises in Ankara, Turkey. The results indicated that entrepreneurial orientation and responsive market orientation have positive and significant impact on performance, whereas proactive market orientation has negative effect. In addition, while the responsive market orientation mediate the relationship between entrepreneurial orientation and performance, proactive market orientation has a negative impact on the relationship.