The Innovation Countermeasures on Rural Tourism Development in Zhejiang Province

摘要

Rural tourism in Zhejiang province has been developed very fast since quite a number of rural sightseeing parks and tourist attractions emerged, and tourists and rural tourism revenue increased comparatively fast However, rural tourism in china is in the early stage, and there exist several problems, such as imbalanced development, extensive operation, backwardness in supporting facilities, low product quality, immature market and deficiency in industry structure, etc. To upgrade rural tourism in Zhejiang province, innovation countermeasures must be carried out through featuring, brand, scale, standardization, government lead, and sustainable development.