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Predicting Self-reported Customer Satisfaction of Interactions with a Corporate Call Center

机译:预测自我报告的客户对与企业呼叫中心互动的满意度

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Timely identification of dissatisfied customers would provide corporations and other customer serving enterprises the opportunity to take meaningful interventions. This work describes a fully operational system we have developed at a large US insurance company for predicting customer satisfaction following all incoming phone calls at our call center. To capture call relevant information, we integrate signals from multiple heterogeneous data sources including: speech-to-text transcriptions of calls, call metadata (duration, waiting time, etc.), customer profiles and insurance policy information. Because of its ordinal, subjective, and often highly-skewed nature, self-reported survey scores presents several modeling challenges. To deal with these issues we introduce a novel modeling workflow: First, a ranking model is trained on the customer call data fusion. Then, a convolutional fitting function is optimized to map the ranking scores to actual survey satisfaction scores. This approach produces more accurate predictions than standard regression and classification approaches that directly fit the survey scores with call data, and can be easily generalized to other customer satisfaction prediction problems. Source code and data are available at https://github.com/cyberyu/ecml2017.
机译:及时确定不满意的客户将为企业和其他客户服务企业有机会采取有意义的干预措施。这项工作描述了我们在大型美国保险公司开发的完全运营系统,以便在呼叫中心的所有来电呼叫之后预测客户满意度。为了捕获呼叫相关信息,我们将信号从多个异构数据源集成到包括:语音到文本呼叫转录,调用元数据(持续时间,等待时间等),客户配置文件和保险策略信息。由于其序数,主观和往往高度偏斜的性质,自我报告的调查分数具有若干建模挑战。要处理这些问题,我们介绍了一种新颖的建模工作流程:首先,在客户呼叫数据融合中培训排名模式。然后,优化卷积拟合功能,以将排名分数映射到实际调查满意度分数。这种方法产生比标准回归和分类方法的更准确的预测,直接与呼叫数据合适的调查分数,并且可以容易地推广到其他客户满意度预测问题。源代码和数据可在https://github.com/cyberyu/ecml2017中获得。

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