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Predicting Self-reported Customer Satisfaction of Interactions with a Corporate Call Center

机译:预测与公司呼叫中心互动的自我报告客户满意度

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Timely identification of dissatisfied customers would provide corporations and other customer serving enterprises the opportunity to take meaningful interventions. This work describes a fully operational system we have developed at a large US insurance company for predicting customer satisfaction following all incoming phone calls at our call center. To capture call relevant information, we integrate signals from multiple heterogeneous data sources including: speech-to-text transcriptions of calls, call metadata (duration, waiting time, etc.), customer profiles and insurance policy information. Because of its ordinal, subjective, and often highly-skewed nature, self-reported survey scores presents several modeling challenges. To deal with these issues we introduce a novel modeling workflow: First, a ranking model is trained on the customer call data fusion. Then, a convolutional fitting function is optimized to map the ranking scores to actual survey satisfaction scores. This approach produces more accurate predictions than standard regression and classification approaches that directly fit the survey scores with call data, and can be easily generalized to other customer satisfaction prediction problems. Source code and data are available at https://github.com/cyberyu/ecml2017.
机译:及时识别不满意的客户将为公司和其他服务客户的企业提供采取有意义的干预措施的机会。这项工作描述了我们在一家大型美国保险公司开发的完全可运行的系统,用于预测在我们呼叫中心收到的所有来电后的客户满意度。为了捕获与呼叫相关的信息,我们集成了来自多个异构数据源的信号,包括:呼叫的语音到文本转录,呼叫元数据(持续时间,等待时间等),客户资料和保险单信息。由于其序数,主观且通常是高度倾斜的性质,自我报告的调查分数提出了一些建模挑战。为了解决这些问题,我们引入了新颖的建模工作流程:首先,在客户呼叫数据融合方面训练了排名模型。然后,优化卷积拟合函数以将排名分数映射到实际调查满意度分数。与标准回归和分类方法相比,此方法可产生更准确的预测,而标准回归和分类方法可直接将调查分数与电话数据相匹配,并且可以轻松地推广到其他客户满意度预测问题。源代码和数据可从https://github.com/cyberyu/ecml2017获得。

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