Development Strategy of Festival Tourism in Heilongjiang Province

摘要

Festival tourism has become an important way of the development of tourism and the revitalization of the local economy. The article summarizes festival tourism's positive impact on Heilongjiang Province's socio-economic.The article elaborates the defects in the development of festival tourism in Heilongjiang Province on the basis of full inspection of the status of festival tourism in Heilongjiang Province. In order to promote the sustainable development of festival tourism in Heilongjiang Province effectively,the article puts forward the development countermeasure of festival tourism in Heilongjiang province.such as festival theme, experience, brand, festival souvenirs, diversified promotion,internet marketing.