An Empirical Study on Influence Factors of University Student's Skipping Class Based Consumer Satisfaction Theory

摘要

Along with high education's popularization, the number of university students on campus has reached to 21,490,000 in 2008. The problems coming with university's enlarging the number of university students on campus is that student's skipping class becomes more and more serious. This paper analyzes the influencing factors of university student's skipping class by American Consumer Satisfaction Index(ACSI) Model Based on consumer satisfaction theory in marketing. Six assumptions are put up according to ACSI model. The data coming from SDIBT is analyzed by SPSS. Results suggest that student's perceived benefit is the most important factor influences student's course satisfaction; social relations and university supervision are also related factors. But perceived cost, course difficulty and social relations don't influence student's skipping class.