The Construction of Rebate Network Channel in the Transformation and Upgrading of Entity Retailers

摘要

The entity retailer can build the rebate network channel to realize dual channel deployment through the third-party rebate platform. Based on the perspective of rebate network channel pricing and rebate strategy, this paper builds the dual-channel sales model of retailers, studies the best selling price and the best rebate strategy provided by the third-party rebate platform to the consumers. Research shows that the best pricing strategy for physical retailers and the best rebate strategy for third-party rebates depends on consumer acceptance of rebate network channel and the cost of searching for merchandise rebates information. Finally, the results are further analyzed by numerical simulation.