Comparative Study on E-Commerce Major Setting in Higher Education between China and the U.S

摘要

In this paper, the present status of e-commerce major concerning undergraduate and graduate students in higher education of China and the U.S. was investigated. The comparative study showed that there were lots of differences in the setting up of e-commerce program or major between China and the U.S.. The main results are as follows: (1) the Chinese e-commerce education mainly concentrates on the establishment of e-commerce specialty, while the U.S. on the establishment of e-commerce courses or direction;(2) the Chinese e-commerce education emphasizes on the cultivation of undergraduate level, while the U.S. on the cultivation of graduate level;(3) the Chinese e-commerce education underlines the training of management talents, while the U.S. appreciates the training of application ones.