Advertising Texts in Communication Strategies to Promote Hi-Tech Consumer Goods

摘要

Digital society is characterized by a level of technologies development and hi-tech goods expansion and the economic success is determined by it (William D. Nordhaus, Paul M. Romer, 2018 Nobel Prize winners in economics). The purpose of this paper is to analyze modern advertising texts used to promote hi-tech consumer goods and to formulate essential principles of such communication strategies. Science communication is reviewed as a methodological basis of the communication strategies (Matt Shipman, USA, and Marina Shilina, Russia, etc.).