CONTENT RATING, ADVISORY AND PROFILING SYSTEM FOR INTERACTIVE TELEVISION

摘要

An interactive television (ITV) system encoding content rating, content advisories, demographics information, and other types of ITV content profiling information for an ITV content into a video program. An ITV receiver receives the encoded video program and compares the ITV content profiling information with a viewer profile stored in memory. If the profiling information for the ITV content does not match the viewer's profile, the ITV content is not provided to the viewer. For example, the ITV content is not provided in the content rating/advisory information embedded for the ITV content is greater than a rating limit set by the viewer.