A system enables a customer to participate in a survey or otherwise answer questions about the customer's experience with a business. The system aggregates the responses of many customers and provides a reporting mechanism. A client, such as a representative of the business, can interact with the reporting mechanism to discern customer satisfaction. The system may allow the customer to provide free form text during the survey process. If the system detects an anomalous occurrence, such as the presence of a key word, that occurrence is immediately communicated to a designee of the business.
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