METHOD OF SUSPENDING AN INTERNET ADVERTISING CAMPAIGN FOR AN ADVERTISED WEB SITE WHEN THE WEB SITE IS INACCESSIBLE

摘要

A method of suspending an Internet advertising campaign for a web site that is inaccessible to an Internet user so that an operator of the web site does not incur Pay-Per-Click charges while the web site is inaccessible, comprising the steps of determining the accessibility of the web site, and if the web site is inaccessible, suspending the Internet advertising campaign for the web site so the Internet user cannot select a Pay-Per-Click advertisement for the web site.