An approach that automatically distinguishes between in-store customers and in-store employees is provided. In one embodiment, there is a learning tool configured to construct a model for an in-store employee; and a classifying tool, further comprising matching tool configured to: match attributes between a particular person and the constructed models for an in-store employee, the classifying tool configured to: classify persons into categories of employees and customers based on amount of matching attributes between a particular person and the model for an in-store employee.
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