Embodiments of the invention provide techniques for arranging virtual objects within an immersive virtual environment. In one embodiment, avatar characteristics, viewport/display characteristics, and object/location characteristics may be analyzed to determine a degree of visibility of various locations within a virtual space to a user. Further, past user interactions within the immersive virtual environment may be analyzed to determine which portions of the user's viewport, when including virtual objects that are offered for sale, are most likely to result in a sale to the user. A set of virtual objects may then be assigned to locations within the virtual space based on the determined visibility to the user, past purchases by the user, and characteristics of the virtual objects.
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