Described herein are systems and methods for causing behavior modification of a large population of students by providing electronic messages, referred to as nudges, to the students. A program of nudges is assigned to each student based on collected background information and feedback from the students and/or third parties. A nudge contains a personalized message that is designed to mitigate risk factors and increase academic performance. Feedback from students and third parties is used to proactively modify a program of nudges that are targeted to a student's present needs. The systems and methods described herein may benefit students and educational institutions alike by improving academic outcomes such as GPA and graduation rates, increasing retention rates, improving study habits and mindsets including persistence by transmitting personalized messages to students that nudge their behavior in a positive manner.
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