METHOD AND SYSTEM FOR CARD MARKETING USING EXPENDITURE DETAILS OF AN INDIVIDUAL

摘要

The present invention relates to a method and a system for card marketing which collect benefit information about member stores of various financial cards, such as credit and debit cards, used for payment from all of the affiliated card companies and manage the collected benefit information, calculate the quantity of benefits for each card with respect to expenditure details of a financial card, cash, and banking of an individual in each member store without discriminating a company's own card from cards from other companies and recommend an optimum card having the largest benefits, and connect the card benefit information to an advertisement or induce the individual to be issued a new card, thereby effectively accomplishing card marketing.