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Marketing in Extended Reality, a Qualitative Exploration of How People Recall the Details of Advertisements and What Factors Drive Individual Willingness to Act Across Interaction Technologies

机译：延长现实的营销，对人们回顾广告细节的定性探索以及驱动个人愿意在互动技术上采取行动的因素

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作者
Mazurick, Adam.;
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作者单位

Iowa State University.;

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授予单位 Iowa State University.;
学科
学位 M.Sc.
年度 2021
页码 69 p.
总页数 69
原文格式 PDF
正文语种 eng
中图分类
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6. Understanding factors influencing vulnerable older people keeping warm and well in winter: a qualitative study using social marketing techniques [O] . Angela Mary Tod, Adelaide Lusambili, Catherine Homer, 2012

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7. Marketing in extended reality, a qualitative exploration of how people recall the details of advertisements and what factors drive individual willingness to act across interaction technologies. [O] . Adam M Mazurick -1

机译：延长现实的营销，对人们回顾广告细节的定性探索以及有什么因素推动个人意愿跨作互动技术采取行动。

Marketing in Extended Reality, a Qualitative Exploration of How People Recall the Details of Advertisements and What Factors Drive Individual Willingness to Act Across Interaction Technologies

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