Data is collected during the operation of a vehicle and used to produce a ranking of a driver's efficiency performance, and that ranking is shared on a hosted website, such that the drivers can compare their performance metrics to their peers. Fleet operators can use these performance metrics as incentives, by linking driver pay with efficiency performance. Individual fleet operators can host their own website, where driver rankings in that fleet can be compared, or the website can be hosted by a third party, and multiple fleet operators participate. The third party can offset their costs for operating the website by charging participating fleet operators a fee, and/or by advertising revenue. In some embodiments, all driver efficiency performance data is displayed in an anonymous format, so that individual drivers cannot be identified unless the driver shares their user ID.
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