A sales assisting system includes an acceleration sensor configured to detect acceleration applied to a sales article, a beacon terminal associated with the sales article and configured to transmit to its surrounding a signal containing result of the acceleration detection and terminal information, a gateway configured to identify the beacon terminal based on the terminal information, and a host terminal configured to report a predetermined reporting content to a reporting subject based on the result of acceleration detection by the acceleration sensor for the sales article associated with the beacon terminal identified by the gateway.
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