AN ADVERTISEMENT SERVING OPTIMIZATION SYSTEM FOR OPTIMIZING SERVING OF ADVERTISEMENTS

摘要

The present disclosure provides an advertisement serving optimization system for optimizing serving of one or more advertisements on one or more publishers. The advertisement serving optimization system includes a fetching module configured for fetching a first set of parameters; a calculation module configured to calculate a probabilistic effective cost per thousand impressions value for a second set of parameters based on the first set of parameters; a priority setting module configured for ranking each of the plurality of advertisement campaigns associated with the corresponding one or more advertisers and an advertisement serving module configured to serve the one or more advertisements to one or more users on the corresponding one or more publishers based on the ranking of each of the plurality of advertisement campaigns.