PLATFORM FOR MARKETING ANALYSIS SERVICE FOR OFFLINE STORE AND METHOD THEREOF

摘要

Provided are a platform for a marketing analysis service for offline store and a method thereof. According to an embodiment of the present invention, the method comprises the steps of: analyzing an out-of-store situation, an in-store situation, consumers visiting a store, and store product sales; analyzing the store product sales in relation to the analyzed out-of-store situation; analyzing the store product sales in relation to the analyzed in-store situation; and analyzing the store product sales in relation to the analyzed consumers visiting the store. Accordingly, by analyzing various situations of an offline store and automatically performing marketing analysis in relation to the analyzed situations, the analysis result may be provided.;COPYRIGHT KIPO 2019