The Research of the Each Other Support between Online Sales and Offline Store based on the Marketing Mix

摘要

Online and Offline are essentially put the goods into the hands of the user. In the Internet environment, all enterprises have the motive to establish of the online channel. Physical channels and online channel how to achieve harmonious coexistence and mutual promoting is the focus. Marketing mix is the essence of the traditional marketing theory summary, in this paper, based on the current research online integration development theory and marketing mix, analyzes the sales model with 4P, and 3R theory for service industry, and through the comprehensive research of typical cases, summed up on the basis of the marketing mix of mutual fusion and support online sales model, have certain guiding significance for small and medium enterprises.