ADVERTISING EFFECT STATISYICS SYSTEM AND ADVERTISING EFFECT STATISYICS METHOD

摘要

The present invention relates to a content download service, in which when a terminal device selects an advertisement related to a specific content, the terminal accesses a predetermined content download service on the basis of the selected advertisement and generates advertisement selection information according to selection of the advertisement, When the specific content is downloaded and installed, the terminal device confirms the installation-related information according to the installation of the specific content, and the terminal device selects the advertisement for the installation of the specific content on the basis of the installation- The advertisement effect statistics device collects the determination result of the terminal device and determines the advertisement effect statistics of the advertisement for the specific content based on the result of the determination, Without interoperability between various providers involved in CPI products For effectively offer advertising and advertising effectiveness effective statistical system statistical method that provides an environment that enables statistical processing of advertising effectiveness.