Computer systems, computer implemented methods and computer executable code configured to enable generation and delivery of multimedia message content data

摘要

#$%^&*AU2019213321A120200220.pdf#####The present invention relates to computer systems, computer implemented methods and computer executable code configured to enable generation and delivery of multimedia message content data. In some embodiments, the invention is adapted to provide technology whereby a messaging platform provides access to users to identify and transmit multimedia messages that provide access to web content, optionally including web content tailored based on attributes of the multimedia message, sender and/or recipient. This in some embodiments leads to efficiency gains in the context of message content generation, for example in the context of dynamic integration of call-to-action data.1/2 26 110 150 120-1 Sender Device 4 10 4 lo Recipient Device1 111 120-2 Recipient Device2 112- Chat Window Messaging Platform 120-3 113 Content Item Results Recipient Device3 114 Text-Based Input Object 115- Digital Keyboard Display 120-n Example Message Interface Recipient Device n Display 100 140 Message Content Messaging Interface Construction Module Integration Module 104 103 102 101 Message Content Content Item Search Construction Rules Module Media Content Item 106 105 Library Analytics Module Content Promotion A Module Multimedia Message Content Management System FIG. 1