Method for customized marketing using user preferences and genetic information and system for it

摘要

The present invention relates to a method for providing a customized marketing service for each user using user preference and genetic information, and user inheritance according to a user service preference information for a specific service or a specific product and an acquisition probability of a genotype associated with the specific service or the specific product Collecting information; Analyzing a correlation between the preference information and the genetic information based on a preset preference information table for each genotype; And selecting a marketing target for the specific service or the specific product based on a correlation analysis result between the preference information and the genetic information, and providing a customized marketing service for each user.