METHOD FOR CUSTOMIZED MARKETING USING USER PREFERENCES AND GENETIC INFORMATION AND SYSTEM FOR IT

摘要

The present invention relates to a customized marketing service per user by using user preference and genetic information including: a step of collecting user genetic information according to acquisition probability related to user preference per specific service or specific product and the specific service or the specific product; a step of analyzing a correlation between the preference information and the genetic information based on a preset preference information table per genetic trait; and a step of selecting a marketing object for the specific service and the specific product based on the result of analyzing the correlation between the preference information and the genetic information and providing a user customized marketing service.