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Textual data analysis to interpret focus group interviews: an evaluation of two encoding techniques

机译:用于解释焦点小组访谈的文本数据分析:对两种编码技术的评估

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摘要

The purpose of this paper is to discuss the advantages of using software for textual data analysis of focus groups (FG) interviews. In particular, we examine the technical issues faced by a researcher when analysing a corpus resulting from FG conducted in different countries. These issues are illustrated by the results of research carried out on European people’s attitudes and behaviours toward Personal Identity Data Management (PIDM) funded by the European Commission IPTS Joint Research Centre. Two focus group interviews (one with youngsters, the other with adults) were carried in different EU27 countries including France and Germany. The results obtained were compared with Alceste Software using two different encoding techniques: de-crowded and crowded, in order to analyse the advantages and drawbacks of these two techniques. The de-crowded technique, which consists of regrouping the discourse of each individual, is more suitable when the researcher wishes to analyse the discourse of each participant in relation to his characteristics and when many short answers are given during the focus group. The crowded technique takes into account the specificities of a focus group as the technique is concerned with the interactions of individuals and allows the researcher to respect the different phases of the focus group interview. However it is difficult in this case to analyse the characteristics of each participant in relation to his discourse and problems can occur when many short answers are given.
机译:本文的目的是讨论使用软件对焦点小组(FG)访谈进行文本数据分析的优势。特别是,我们在分析在不同国家/地区进行的FG产生的语料库时,研究人员面临的技术问题。由欧洲委员会IPTS联合研究中心资助的有关欧洲人对个人身份数据管理(PIDM)的态度和行为的研究结果说明了这些问题。在包括法国和德国在内的不同EU27国家中进行了两次焦点小组访谈(一个是年轻人,另一个是成年人)。为了比较这两种技术的优缺点,使用两种不同的编码技术(挤满和拥挤)与Alceste软件比较了获得的结果。当研究人员希望根据每个参与者的性格来分析每个参与者的话语,并且在焦点小组讨论中给出许多简短答案时,由拥挤的技术组成的重组人群的技术将每个人的话语重新组合在一起是比较合适的。拥挤的技术考虑了焦点小组的特殊性,因为该技术与个人的互动有关,并允许研究人员尊重焦点小组访谈的不同阶段。但是,在这种情况下很难分析每个参与者相对于他的话语的特征,并且当给出许多简短答案时会出现问题。

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