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Implementing customer relationship management and service quality in supporting ICT services for CICT, UTM

机译:在支持CICT,UTM的ICT服务中实施客户关系管理和服务质量

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摘要

Good customer relationships are the heart of organizational success. The world today has come to recognized that positive relationships with customers are crucial to an organization’s long-term success. ICT service organizations are no exception. These organizations face greater challenge as they must sustain good relationship with customers and ensure quality services are provided. Realizing this factor, this study is set out to support CICT, UTM through the development of a standard framework for implementing CRM and Service Quality, and an IT-based solution. The project goes through four major phases which includes Strategy, Requirements, Design, and Development. These phases are further enhanced into an operational framework with consists of: (1) Phase1- Strategy, (2) Phase2 – Requirements, (3) Phase3 – Develop CRSQ Framework, and (4) Phase4 - Develop CICT Portal. A top-down approach is used to identify objectives, priorities and high level business needs of CICT. In the requirement phase, qualitative and quantitative data collection methods are used to study the information, process, technology and people involved. Internal interview was carried out with CICT top management and a customer survey was conducted to understand the customers’ expectations and what is important to them. In Phase 3, the input obtained is analyzed into three categories which are the organizational, CRSQ framework and portal analyses. Based on these analyses and theories, components for the framework and portal are identified. For Phase 4, prototyping of the portal commenced with a hybrid of horizontal and vertical prototypes. Contents structure, a site map, a use case diagram and sequence diagrams were designed as a preliminary approach to the prototyping. As a proof of concept, the framework goes through verification and the prototype portal goes through User Acceptance Test to measure users’ acceptance. The result shows that the portal can indeed help CICT in developing good customer relationship and provide quality services.
机译:良好的客户关系是组织成功的核心。当今世界已经认识到,与客户的积极关系对于组织的长期成功至关重要。 ICT服务组织也不例外。这些组织必须与客户保持良好的关系并确保提供优质的服务,因此面临更大的挑战。意识到这一因素,本研究旨在通过开发用于实施CRM和服务质量的标准框架以及基于IT的解决方案来支持CICT,UTM。该项目经历了四个主要阶段,包括战略,需求,设计和开发。这些阶段将进一步增强为运营框架,其中包括:(1)第1阶段战略,(2)第2阶段–需求,(3)第3阶段–开发CRSQ框架,以及(4)第4阶段-开发CICT门户。自上而下的方法用于确定CICT的目标,优先级和高层业务需求。在需求阶段,使用定性和定量的数据收集方法来研究信息,过程,技术和相关人员。与CICT高层管理人员进行了内部访谈,并进行了一次客户调查,以了解客户的期望以及对他们的重要意义。在阶段3中,将获得的输入分析为三类,分别是组织,CRSQ框架和门户分析。根据这些分析和理论,确定框架和门户的组件。对于阶段4,门户的原型制作从水平和垂直原型的混合开始。内容结构,站点地图,用例图和序列图被设计为原型的初步方法。作为概念证明,该框架将通过验证,而原型门户将通过用户接受测试以衡量用户的接受程度。结果表明,该门户确实可以帮助CICT建立良好的客户关系并提供优质的服务。

著录项

  • 作者

    Abdul Wahab Nur Ilham;

  • 作者单位
  • 年度 2005
  • 总页数
  • 原文格式 PDF
  • 正文语种 {"code":"en","name":"English","id":9}
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